Darcor is the world’s leading provider of casters and wheels. It has been a family owned business since 1931, providing innovative solutions to the automotive, medical and hospitality industries. When Darcor came to Enjoy they wanted a new automotive brochure. More recently, we explored a refresh of their brand. Darcor prides itself on its ergonomic aspects of their products and the “ergo man” had become a large part in portraying that. By removing the containing box used by the previous logo I was able to open up the look and feel of the new logo. We felt that using the ergo man spoke to the benefits of using the Darcor product and helped the integration from the old brand to the new brand.
