Joe Jackman Brand is a collaborative organization working with large retailers to drive better profitability and strategically change their models. Their collaborative process, which synthesizes “facts and feelings”, aligns leadership teams, and results in the simplest, most compelling and actionable articulation of strategy. While at JJB I had an opportunity to work on some of their own marketing materials, including a notebook and pencil giveaway as well as their holiday card featuring a modern day advent calendar where where each of the 12 days of christmas showed their donations (from goats to classroom supplies) to Plan Canada on their clients behalf.
